Graphic design is an essential aspect of branding and marketing for any business. However, not all businesses have the resources or expertise to handle their graphic design needs in-house.
“Progressive entrepreneurs realize the unstoppable power of outsourcing to handle aspects of their business that are essential but simply don’t make sense for them to deal with personally.” Dave Walsh, entrepreneur and author of Source Control.
In this blog post, we’re exploring our top 5 benefits of outsourcing graphic design for your business.
1/ Expertise and Experience
One of the biggest benefits of outsourcing graphic design is gaining access to a team of experts with years of experience. These professionals have honed their craft and can create designs that are visually aesthetic, effective, and on-brand. To begin with, they are familiar with the latest design trends and know how to create designs that align with the brand’s personality and marketing goals.
To sum up, outsourcing your design work means that you don’t have to spend time learning new software, researching design trends, or struggling with difficult design concepts. So you can leave it to the experts and focus on other areas of your business.
2/ You’ll Save Money
Outsourcing graphic design can be cost-effective, especially for small businesses with limited budgets. Hiring an in-house designer can be expensive, not only in terms of salary and benefits but also overhead costs such as equipment, software, and training. As a result, a lot of business owners end up DIY’ing it themselves which can *sometimes end up meaning their brand isn’t portrayed in the right light, or to the right audience (pstt. cheap clients).
If you need design help on a regular basis, most design agencies will offer retainer models which usually means a price decrease. Therefore, working with a designer on an on-going nature makes budgetting easier, as you know how much to set aside each month for those services.
On the other hand, outsourcing your design work can mean that you only pay for the services you need, when you need them. A more strategic approach like this means you can better manage where your expenses *investments* are going and when.
3/ Save a Whole Lot of Time
Design work can be a time-consuming, stressful slog. Well, for some of you. Particularly those who don’t enjoy the art of placing pixels together. Secondly if you’re not familiar with the software or techniques involved!
By outsourcing your design needs, you can free up your time to focus on other aspects of your business. This can include networking, marketing, or developing new products or services.
Outsourcing graphic design also means that you don’t have to spend time learning new software or researching design trends. The experts you work with will take care of everything, (hello, over here). Think everything from concept development to final execution, leaving you with more time to focus on your core business activities.
A design partner will keep your customer’s digital experience feelin’ good and looking killer on-brand.
4/ Flexibility
The ability to outsource graphic design offers flexibility. Thus it gives you the flexibility to choose the services you need on a project-by-project basis, or hire a design partner to work with you on a long-term basis. This means that you can pick and choose the services you need without committing to a full-time employee (because that’s a big commitment). With this in mind, you can scale up or down as needed, depending on your business needs.
For instance, if you have a sudden influx of design work, you can hire more designers to meet the demand. On the other hand, if you experience a slow period, you can reduce your design services without having to let go of any employees.
Here’s a list of services that most design agencies (including us) offer:
Brand design / Brand Strategy / Website design and development / Packaging design / Website updates & maintenance / Email marketing / Social media / Print design (to name a few!)
5/ Consistency
For anyone who works in marketing or design, you know that this is a BIG topic to cover. So we’ve briefly put together an overview of the impotance of consitancy below.
Consistency is crucial when it comes to branding, and outsourcing graphic design to an expert can help you achieve that. A designer, or team can work alongside you to create a consistent look and feel across all your marketing materials. As a result, this can include anything from your website, social media, email marketing, and business cards. That is to say, a consistent brand identity helps build brand recognition and trust with your customers.
To rephrase it, a design partner can create a brand style guide that outlines the colours, fonts, and imagery that should be used across all your marketing materials. This ensures that your brand is consistent and recognisable, because you should be recognisable to your customers, no matter where they encounter your brand. Moreover, a consistent brand identity helps to establish your business as a professional and reliable entity in the eyes of your customers.
Looking to outsource your graphic design needs? NP Creative Group can help. We work with a small number of clients each month to ensure we are building long lasting creative partnerships. Sounds up your alley? Get in touch.
Not sure how to choose the write designer or agency for your business? Stay up to date >> because we have a post on this coming!