Mindology wellbeing app branding design


Bringing inner calm through mindset and wellbeing exercises. Mindology; an app created to empower.

Scope of work


Brand Identity Design

Mini Brand Strategy

Mini Brand Manual

App Interface Design

Website Design

Social Media Templates

Email Marketing Design

Mindology is a mindset and mental wellbeing app created to empower people and bring inner calm. We worked with the founder, Claire to design a brand that reflects inner calm, strength and empowerment.

Their mission


To empower people and bring inner calm through easily accessible exercises.

our approach


We were approached to help in the rebrand of the app. The Mindology brands objectives with us was to:

– Create a brand that reflects inner calm, strength and empowerment in a creative and unique way.

– To stand out from their competitors.

– To use creative visuals to easily convey their messaging

– To be modern & stylish; but also approachable and friendly. Inclusive to all.

The outcome of their modern, bold logo was significant in signifying the platform as something young, busy women would be attracted to.

As part of a pitch deck, we redesigned the Mindology App’s user interface. With certain limitations in place, we created new branding for the app that was aligned with the philosophy and vision of the brand. Custom illustrations and a mixture of bold and pastel colours were strategically used to evoke the users interest.

The incorporation of simple line icons was important to visually represent Mindology’s core values and meanings. The 6 brand icons all have different spiritual representations. From the evil eye, sun, rising sun, rainbow, star and crescent moon.

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