Serena Schembri
– Nutritionist –
Educating and assisting busy people with realistic health goals to help prevent burn-out and support their goals.
Scope of work
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Brand Identity Design
Brand Strategy
Brand Manual
Social Media Design
Website Edits
Additional Graphic Support
Serena Schembri came to us at a transitional point of her career. Becoming a certified doula, and after a change in direction in her business, she wanted branding that reflected this.
Her mission
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To educate and employer busy people, as well as guide mothers through pregnancy.
our approach
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Our strategy session gave us insight into Serena’s vision for her business, particularly the why behind her business and POD. With an integral part of her lead generation being online, we made sure to focus on how we could visually tell her story through social media and website considerations.
Her strong logotype complimented by detailed edges and strokes made for a more feminine touch. The pear brand icon represents the wholesome approach Serena takes to her clients needs. With a spiritual meaning attached connoting abundance and longevity.
We developed a brand manual to suite the solo-preneur business she is, making it easy for her to roll-out future collateral herself
A final branding kit, brand manual, social tiles and UI design was developed to support her on her journey.
