branding process
psychology clinic rebrand

Sydney City Psychology

Scope of work


Brand Strategy

Brand Identity Design

Tone of Voice Development

Brand Manual

Website Design & Development

Web Copy-editing

Social Media Templates

Other Design Collateral

Sydney City Psychology is a private practice that helps people to live well, as their authentic selves, even when life isn’t going to plan.

Their objective


Their previous branding didn’t reflect the professionalism, nor the core values and efficacy of the brand. SCP approached us with the aim to reposition themselves as the trustworthy, compassionate, empowering and supportive team they are.

Kim & Rog: Living the team life
our approach


We kicked off with their brand strategy. This entailed a 3hr strategy session where Natalie facilitated the founder (also Nat) and her team though a free-flowing session of brainstorming and workshopping their brand vision, mission, point of difference, so on.

Nat’s head psychologist something something along the lines of: “This reminds me of sessions with our own clients, but reversed”. (True story)

After our session, we got to work on developing their strategy, including tone of voice documentation. This entailed further research into their industry & competitors and nail that unique positioning for SCP.

In an industry often perceived as sterile and clinical, we aimed to shift this perspective.

Understanding the psychographics of their audience, we uncovered the underlying motivations that guide individuals from recognising the need for help >>> to seeking out the *right* psychology clinic.

We built SCP’s new brand around this.

Kim & Rog Website design & development
psychology clinic website rebrand
Psychology clinic social media tiles
Psychology clinic logos
Psychology clinic website rebrand
Psychology clinic rebrand