Natural Skincare brand rebrand & Website
Cedarwood Road
Scope of work
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Brand Refresh
Brand Illustrations
Brand Manual
Packaging Design
Website Copy
Product Catalogue
Ongoing Brand Support
Cedarwood Road is an Australian made, plant‑based skincare brand rooted in personal healing, outdoor life, and natural simplicity.
Born from a mother’s quest to soothe her children’s eczema, the brand combines eco‑friendly ingredients with thoughtful rituals and storytelling that resonate with nature‑loving families.
Our collaboration with Cedarwood Road was a full skincare rebrand.
Their challenge
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Although Cedarwood Road had a compelling founding story and a range of natural body butters, cleansing bars, wellness oils, and crystal rollers, its branding lacked cohesion. From visual identity to messaging and web experience.
This hindered clarity and brand resonance across retail, online, and wholesale platforms. The business needed a unified identity that could channel founder passion into consistent, scalable design and voice.
our approach
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We focused on refreshing Cedarwood Road’s visual identity and ensuring it carried seamlessly across packaging, digital, and print applications as part of their skincare rebrand:
> Brand Refresh: Updated the logo, typography, and colour palette to reflect a natural, calming, and contemporary look.
> Brand Illustrations: Designed custom illustrations inspired by botanicals and nature to add warmth and storytelling to the brand.
> Brand Manual: Delivered clear guidelines to ensure consistent use of the refreshed identity.
> Packaging Design: Created elevated, cohesive packaging designs across soaps, body butters, oils, and gift sets – balancing functionality with shelf appeal.
> Website Copy Support & Website Design + Development: Built a clean, modern website to showcase the full product range, weaving in thoughtful copy to bring the brand’s story and product benefits to life.
> Product Catalogue: Designed a wholesale catalogue to present the range in a polished, professional way for stockists.
> Ongoing Brand Support: Continued to provide creative updates and design support as new products and collections were released.
The results
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This skincare rebrand transformed Cedarwood Road into a scalable brand experience that reflects both its heartfelt origins and its vision for growth.
> A cohesive, professional brand identity that feels aligned with Cedarwood Road’s values and story.
> Elevated packaging and website design that improved both shelf presence and customer experience online.
> Consistent tools (brand manual + catalogue) that support wholesale growth and long‑term scalability.
