Campaign creative direction
GPT Group
Scope of work
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Creative Direction
Campaign Design & Rollout
Illustration
Print & Digital Assets
The GPT Group are a property management company; owning, managing and developing retail assets across Australia. NPCreative worked with them in the creative direction and rollout of their National campaigns for 2023.
Their objective
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They were after the creative solution for 9 of the National Days that we celebrate in the campaign calendar.
As GPT Group manage a number of shopping centres across Australia, this campaign would then be adjusted to each centre and rolled out accordingly.
We worked collaboratively with GPT on the creative campaign direction, design and rollout of their National Day collateral for 2023.
our approach
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After working with GPT on their campaign rollouts for the past 4 years we had a pretty good insight to their objectives and priorities from the get go.
We kicked off with an initial discussion and moodboard presentation to decipher the creative direction.
From here, we refined the illustrative style during the first campaign (International Women’s Day) and carried it through the rest of the year.
The focus on people, connection, and inclusivity was central to these creatives, and it resonated with many centres, helping them achieve their projected goals.
The National Days we tackled:
- IDAHOBIT
- Wear it Purple Day
- RU OK Day
- Int’l Women’s Day
- Harmony Day
- Earth Hour
- ANZAC Day
- Remembrance Day
- Diwali
