Human Resources rebrand
Kindred People
Scope of work
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Visual Identity Design
Brand Illustrations
Brand Manual
Social Media Templates
Pitch Desk Design
Ongoing Digital Marketing Partnership
Kindred People Consulting provides custom HR solutions and fractional leadership to help businesses build high-performing teams and navigate complex workforce challenges.
Their challenge
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As Kindred People grew, their brand and website no longer reflected their expertise or the level of clients they were attracting. They needed a refreshed identity (rebrand) that positioned them as industry leaders, strengthened their digital presence, and created consistency across all touchpoints.
our approach
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To help Kindred People evolve, we delivered a strategic rebrand focused on HR industry best practices and digital presence:
> Refreshed their brand identity to feel modern, credible, and aligned with their HR expertise
> Designed custom illustrations to visually communicate their unique approach to HR consulting and leadership support
> Built and developed a high-performing HR website, improving user experience, and lead generation
> Created marketing collateral for brand consistency across presentations.
> Ongoing management of their social media marketing to enhance audience engagement and thought leadership in the HR space
The results
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Since launching their Kindred People’s rebrand and website, the HR company has:
> A stronger, more cohesive brand presence that attracts the right clients
> A distinctive HR brand identity that stands out in a competitive consulting space
> An user friendly website that enhances lead generation and client engagement
> Improved marketing consistency across social media, website, and business materials
