Luxury costume brand rebrand
India Jean
Scope of work
____________
Brand Audit & High-level Strategy
Brand Messaging Examples
Visual Identity Design
Brand Icons
Brand Manual
Social Media Templates
Digital Ads
India Jean is a luxury costume brand crafting bold, theatrical couture for performers who were born to captivate. Inspired by vintage glam and icons like Cher, the brand celebrates confidence, sensuality, and storytelling on stage.
This costume brand rebrand was all about turning a powerful creative vision into a fully formed brand that could grow, scale, and sparkle across every touchpoint.
Their challenge
____________
India Jean had a powerful emotional narrative, clear aesthetic influences, and a loyal audience – but no unified brand identity. Without a defined voice, visual system, or messaging strategy, the founder’s rich ideas were getting lost across platforms and touchpoints. The brand needed to elevate from a solo creative operation to a scalable, luxe label.
our approach
____________
We began with a full brand audit and high-level strategy to define India Jean’s position, audience, tone, and emotional differentiators.
> Conducted a full brand audit and defined key emotional and strategic differentiators
> Developed high-level insights on their brand purpose, vision, audience insights, messaging pillars, and tone of voice
> Designed a visual identity system inspired by symbolic motifs (dragonfly, glitter, stitch)
> Created a custom icon suite and flexible logo system
> Rolled out a full brand manual to guide consistent application
> Designed social media templates and digital ad assets to activate the brand across touchpoints
The results
____________
India Jean now has a confident, cohesive brand ready to scale – visually striking and strategically aligned.
> A distinctive brand identity that elevates India Jean from boutique label to couture costume house
> Messaging that speaks directly to performers with boldness and intimacy
> A refined visual system that blends glam, symbolism, and storytelling
> A scalable foundation that maintains brand consistency while allowing for creative expression
> A portfolio-ready example of a luxury costume brand rebrand built to grow with impact
