Serena Schembri x The Modern Day Mother

We worked with Serena on her nutritionist business branding.

After several years of building two brands seperately, Serena came to a crossroads of whether to merge the brands or not. Nat and Serena spent some time uncovering her pain points, analysing her market and objectives to come up with a game plan for how to tackle this misalignment.

Their objective

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We concluded that placing “The Modern Day Mother” as a sub-brand under her Serena Schembri brand will create more clarity for both her and her clients. This meant that by having a cohesive brand identity, it would streamline the way Serena creates her content and dismantle any confusion around her services and offerings. Serena took up a Brand Intensive day to complete the brand refresh.