Your supportive friend
Psychlinx: Mental Health Practice Website Design & Brand Refresh
At a glance
- Client: Psychlinx Psychology
- Industry: Mental health / psychology practice
- Location: Dulwich Hill, Sydney
- Services: Brand refresh, website design and development, ongoing website management
- Year: 2025
Scope of work
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Brand Audit
Visual Identity Refresh
Brand Style Guide
Iconography Suite
Tagline
Social Media Templates
Ongoing Website Management
Psychlinx Psychology is a mental health practice in Dulwich Hill, in Sydney’s Inner West. Their team supports children, adolescents, adults, families and NDIS participants through evidence-based therapy and psychological assessments, and also offers clinical supervision to other psychologists and allied health professionals.
Psychlinx had built their practice entirely through referrals, never having a website. To grow beyond word of mouth, they needed a digital presence that helped new clients find them, understand their services and get in touch. They partnered with NP Creative to refresh their brand and launch their first website, giving the practice polished foundations for its next stage of growth.
Their challenge
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- No website: the practice relied entirely on referrals, so people searching online for support couldn’t find them.
- A goal to grow their NDIS client base, which meant making their NDIS services easy to find and clear for participants, families and support coordinators.
- Brand foundations that needed refining before being seen by a much wider audience.
- No way for new clients to learn about the team or make an enquiry without a referral.
- Two very different audiences to speak to: people seeking support, and professionals looking for supervision and training.
- A need to build trust while still feeling warm and approachable rather than clinical.
our approach
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- Refined visual identity suite: we refreshed the Psychlinx brand with a cohesive colour palette, typography and visual elements that feel calm, warm and professional, captured in a brand style guide for consistent use.
- Their first website, built from scratch: we planned, designed and developed a website that introduces the practice, its team and its services to people who had never heard of them.
- A brand ready to be seen: a new tagline, an iconography suite and social media templates so Psychlinx shows up consistently online. We continue to manage the website as the practice grows.
- A streamlined client journey: clear enquiry prompts on every page and an Our Team page that helps people find the right practitioner and therapeutic fit.
- Trust built in: professional registrations (APS, Ahpra, Medicare and NDIS) and an Acknowledgement of Country are placed where they reassure visitors without adding clutter.
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The results
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- From referral-only to discoverable: for the first time, new clients can find Psychlinx online, explore their services and enquire directly.
- A clear path for NDIS participants and support coordinators to find Psychlinx and enquire directly.
- A polished, cohesive brand that gives Psychlinx strong foundations for future growth.
- A website that makes their range of services clear and accessible.
- A simpler path from first visit to enquiry, designed around how clients look for support.
